The third phase of the Wear it, Love it, Share it campaign involved the transformation of a twin horse-box into an Eco-Salon which offered glam, interactive fun events. The aim was to keep textiles out of landfill! The artists BeverleyHils, took glamorous installations to towns and cities across Cambridgeshire, spreading the eco message with panache. Families came along for instant makeovers, fun fashion shoots and stylish bargains. The "reduce, reuse and recycle" message included finding treasures in the local charity shops, teaching exciting ways to up-cycle and the discovery that green is, indeed, the new black!